Skate/surf wear label Matix is up for some serious props with the release of their Capital Collection, a new line of denim and basic pieces that’s both manufactured and sourced in the USA. The short video above has the details.
As I learned in the video, Matix is an interesting case. They started out US-made, grew to the point where economics dictated they either outsource or die, and are now coming back to US manufacturing on a small scale.
I make no secret of my love for US-made goods but I’m not an idiot about it. I realize that outsourcing is in many cases necessary. I think it means a lot, then, when a company does what they can.
Matix isn’t alone. Levi’s manufactures some of their high-end stuff in the US. So do L.L. Bean, Woolrich, and others. Every little bit helps and if the recent general trend toward traditional/artisanal is any indication I think we’ll start seeing more and more of it. Hopefully, anyway.
Below: some images from the Matix Fall/Winter 2010 catalog:
Filed in: apparel, business, they get it.
