I used to like Ben Stein. Sure, he was a patronizing Nixonite, but how can you hold that against Ferris Bueller’s stultefying, roll calling teacher?
http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=57049394
Unfortunately, Stein has a new starring role – ripping off consumers. Stein now can be found on TV’s across our area as a pitchman for FreeScore.com, a site that urges consumers to obtain a “free” credit score from their website. The problem is, it isn’t free. FreeScore requires consumers to sign up for a credit monitoring service, at the bargain price of $29.95 a month. Anyone that does not want to get this service – which, incidentally, no one needs – must take affirmative steps to cancel the agreement.
FreeScore, like FreeCreditReport.com, is an example of “negative option marketing.” These marketing schemes draw consumers in with “free” trials or products, but require consumers to enroll in paying subscriptions. For decades, consumers have understood that a “3 month trial” of Sports Illustrated or HBO comes with an opt-out subscription to those products. Today, sophisticated scam artists lure consumers in with “free” credit reports or “free” shipping, which actually require enrollment in unwanted and costly programs.
It’s a pernicious and growing practice, one that has hit my own family several times. Just google “MVQ Bizmax” or “MVQ Shopessplus” and you’ll see what we dealt with. The MVQ Bizmax search result begins with “Find out what MVQ*BIZMAX charge on your credit card means.” MVQ Shopessplus has as its first “Frequently Asked Question” the question “What is ‘MVQ*Shopessplus’ doing on my credit or debit card statement?”
Here’s a little hint: if you have to explain why you are on a consumer’s credit card statement, you’re probably a scammer.
Delegate Sheila Hixson and I are sponsoring legislation that would require any negative option contract to fully disclose all terms, and provide that consumers specifically agree to the negative option feature, as shown by their signature.
If the General Assembly sees fit to pass the bill, the only consumers caught by Ben Stein and his fellow ripoff artists will be those that are willing to hand money over to keep scam artists in business. Anyone? Anyone? Bueller? Bueller?