Remember the radio spot the Cleveland Orchestra made to promote their Carmina Burana concert ‘in support of’ the Cavs in the playoffs? Well, now they have used the popular online video sharing website YouTube to create a companion ‘VIRAL VIDEO’ showing their support:
I think maybe the Cleveland Orchestra has misunderstood what a ‘VIRAL VIDEO’ is. As I understand it, a ‘VIRAL VIDEO’ is the name given to a video after it is posted on the internet and is subsequently shared and viewed by lots of people [via email / YouTube / Twitter / Facebook / et al.] It’s something that happens to a video, not something you call a video. Though maybe if you call your video a ‘VIRAL VIDEO’ you can say, “Hey, we made a ‘VIRAL VIDEO’!” and your board will all nod and be srsly impressed.
If u name ur YouTube video ‘VIRAL VIDEO’ does that increase its chances of ‘going viral’?
What is the minimum number of ‘views’ when you can consider ur video a ‘VIRAL VIDEO’?
Is the Cleveland Orchestra ‘out of touch’ with the internet?
Is the Cleveland Orchestra trying to be ironic?
Sorta feel like maybe because of this oboe bro in a sweet headband.
Though prbly not.
Why is the Cleveland Orchestra trying so hard to kiss the Cavs’s ass?
Do orchestra musicians really know what ‘triple-doubles’ are?
Were the Cleveland Orchestra musicians ‘pissed the eff off’ that they had to come in and shoot this ‘VIRAL VIDEO’?
Or did they not care because they were making mad bank with some sweet union wages?
Did the oboe player lose a game of rock, paper, scissors and have to wear that headband?
Is the Cleveland Orchestra ‘unexpecting’ themselves?
Filed in: Classical Music, Marketing.
Tags: Carl Orff, Carmina Burana, Cleveland Cavaliers, Cleveland Orchestra, LeBron James, viral video, YouTube
